Credits: Masatane Muto, Dentsu Lab Tokyo


Masatane Muto(JP), Dentsu Lab Tokyo (JP)


There are many people who have not been players due to their disabilities. But the idea for one person can be a powerful force to move the world forward, just like the alleged inventor of the typewriter who built it in order to communicate with a blind friend. Our challenge is to shift the social stereotype that people with disabilities cannot be players, by utilizing a technology and creativity.

Credits: Masatane Muto, Dentsu Lab Tokyo

Due to our mission, we launched a platform for disabilities called ALL PLAYERS TOOL LAB.
First, we worked with two ALS artists to develop a music instrument that utilizes the possibilities of gaze input. For ALS patients who suffer from paralysis of the limbs, operating computer applications using eye gaze is a primary tool for creative activities. However, such tools require eye movement to operate detailed buttons that are designed for normal people to operate with a mouse, making it difficult to use them in a real-time performance. Therefore, with ALS musicians, we enable live performance with the line of sight. Lastly, three tools are made: “EYE XY PAD,” specialized in real-time performance, “SHOOTING PAD,” solves the issue of remote performance, and “EYE MIDI PAD” focuses on integration with the Ableton Live UI.


Creative director: Naoki Tanaka, DENTSU INC.
Art director: Yusuke Koyanagi, DENTSU INC.
Creative technologist: Shintaro Murakami, DENTSU INC.
Creative technologist: Keita Kuki, DENTSU INC.
Director: Shigeru Makino, DENTSU INC.
Creative technologist: Kazuya Kishimoto, DENTSU INC.
Planner: Juyoung Yun, DENTSU INC.
Creative technologist: Ryonosuke Ono, DENTSU INC.
Art director: Kazuyuki Yamamoto, DENTSU INC.
Copywriter: Tina Toda, DENTSU INC.
Producer: Kohei Ai, DENTSU INC.
Producer: Miyuki Fujishima, DENTSU INC.
Producer: Yuzuru Hasegawa, DENTSU INC.
Producer: Kiyoshi Runze, momonga
Stage director: Worry Kinoshita, CUBE. Inc.
Music producer: Hiroyuki Nasu, y’sconnection
Technical director: Yuto Kumon, BASSDRUM Inc.
Technical director: Shunki Hasegawa, BASSDRUM Inc.
Technical director: Junichi Akagawa, BASSDRUM Inc.
Producer: Kenjiro Matsuo, invisi Ltd.
Engineer: Tsuyoshi Otabe, invisi Ltd.
Project manager/music director: Yoichiro Hatakeyama, invisi Ltd.
Director: Sohei Harada, P.I.C.S. Co., Ltd.
Producer: Yusuke Takuno, P.I.C.S. Co., Ltd.
Producer: Yasuaki Matsui, WOW inc.
Producer: Shinya Inagawa, Dentsu Creative Cube Inc.
Designer: Jiro Watanabe, WOO inc.
Producer: Yoshie Kris, SLOW LABEL Art
Communication planner: Masatane Muto, WITH ALS
Beats composer: Pone, 73


Masatane Muto (JP) is a content creator who has been battling with ALS since 2014. Currently he is using a fresh perspective alongside the latest eye tracking technology to collaborate with various artists and challenge music production. Utilizing an eye tracking device, he has developed a system that allows him to play DJ and VJ at the same time with just the movement of his eyes.

Dentsu Lab Tokyo (JP) is a creative R&D organization. We brainstorm new experiences and offer solutions to social issues by interfacing enterprises, universities, institutes, and artists. Our mission is to generate the unexpected experiences created by ideas and technology, to move people’s hearts, and to realize a new future.